If like me you experience a little frisson of excitement on seeing this headline in the BBC newsfeed:

Tomorrow's World to return to BBC

you'll probably also have been as disappointed as I was to read that they don't really mean it...

The BBC is bringing back the Tomorrow's World brand to help audiences understand new technologies.

Presenter Maggie Philbin will be offering in-depth analysis on technology stories on TV, radio and the web under the Tomorrow's World banner.

Although the programme - which ran from 1965 to 2003 - will not return, elements such as the logo and title sequence will be revived.

So, not the programme itself, but a "brand" for the odd five minute package halfway through the news! Such a pity, because personally I reckon the BBC have a big share of the responsibility for the shortage of people taking science subjects at school and university in recent years.

I remember the arguments when it was withdrawn - that a magazine type programme didn't do science justice and formats more like invention competitions would be better. It's true in my opinion that for a good while before it finished it had somehow been more trivial than it had been when I was young and eagerly awaited Raymond Baxter's explanation of how we would all be wearing Barbarella style jump suits and eating only pills on a rotating space centre by the year 2000.

Still - I'm rather glad none of those particular predictions came true, but I am sure that the seeing a load of different types of technology on one programme prevented any one of them being too boring for television and put forward quite a good balance of the exciting things that science and technology people can get up to. It glamourized geeks and nerds.

Time for a proper resurrection, I'd say. I am sure there is many times the amount of exciting stuff going on that isn't getting even that half hour of mainstream prime time exposure.